Under Pressure From Roblox, Fortnite Allowing Creators to Sell In-Game Items

The free-to-play online game's publisher, Epic Games, announced that those in its Creator program will earn revenue from the sale of in-game items they've made and money they already earn from engagement payouts for Epic-created items.

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Before platform and store fees, those creators ordinarily will earn 50% of the value of V-Bucks earned (V-Bucks are the platform's virtual currency). But from December until the end of 2026, Epic is boosting that revenue cut to 100 percent -- again, before fees. Fees vary from 12% to 30%, depending on whether players buy items directly from the Epic Games Store or from platforms such as the PlayStation Store or the Xbox Store ...