UiPath Fusion 2026 - how Travelodge is scaling intelligent automation. It starts with the business owner, not the bot

Travelodge is not a company that tends to do things quietly. With one of the largest budget hotel estates in the UK, operational scale is a given. So when Martin Oswald, Head of Operational Transformation, describes the organization as "not afraid to be first to market with things", he means it as a statement of intent, not a boast.

Oswald has been at Travelodge for seven years, responsible for what he describes as 'strategic, operational digitization and automation programs across the business.' The organization is now two years into its intelligent automation journey with UiPath, and the results are starting to compound. He explains:

As we exited last year, we had over 20 automations live within the business – hundreds of thousands of transactions now being automated that would have otherwise had to have been done by colleagues, or things that we weren't doing before.

The target for this year ...