TV winners and losers 2025: OLEDs got even brighter, and 8K (still) strained for relevance

It’s no surprise that 2025 has proven to be yet another fantastic year for fans of the best TVs. OLED deservedly continues to dominate the high-end AV market, yet it’s also heartening to see the strides mini-LED has made for those who can’t afford to remortgage their house in order to own an eye-catching OLED display.

During the past calendar year we’ve seen fantastic TVs from not only heavyweights like LG, but also budget-conscious brands like TCL. But if we had to pick an overall, undisputed champ in 2025, it’s super-tough to look past Samsung. Thanks to its investment in QD-LED tech, the likes of the Samsung S95F OLED have set new viewing heights.

It’s not all been plain sailing, though. Amazon has regressed with its affordable Fire TVs in the last 365 days due to some head-scratching drawbacks, while the ...