Toy-maker Mattel accused of planning “reckless” AI social experiment on kids

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

It remains unclear what shape Mattel's first AI product will take. However, on Tuesday, Public Citizen co-President Robert Weissman issued a statement urging more transparency so that parents can prepare for potential risks. Weissman is particularly concerned that ChatGPT-fueled toys could hurt kids in unknown ways.

"Endowing toys with human-seeming voices that are able to engage in human-like conversations risks inflicting real damage on children," Weissman said. "It may undermine social development, interfere with children’s ability to form peer relationships, pull children away from playtime with peers, and possibly inflict long-term harm."

One anonymous source told Axios that Mattel's plans for the AI partnership are still in "early stages," so perhaps more will be revealed as Mattel ...