By AI Trends Staff
Humans are good at the creative side of content marketing, telling stories that resonate with customers, using gut feel to decide what to publish next. Strategic thinking may involve keyword research, topic selection, and performance tracking.
A new generation of tools tapping AI and machine learning is coming along to help content marketers gain an edge by bringing actual data into the picture, reports a recent account from the Marketing AI Institute.
“Turns out, artificial intelligence and machine learning can be competitive advantages on the science side of your content marketing,” stated Mike Kaput, Chief Content Officer, at the institute, in a blog post.
Benefits of incorporating AI in content ...
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