Tone, Voice and Style Guide: Why Your Healthcare Organization Needs to Update

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And some have fully fleshed-out writing guides, but they haven’t been updated in many years or within the last decade.

Having an accurate, thorough and thoughtful guide for your healthcare organization’s writers is essential. And that’s not just to make my life easier if Perficient becomes your agency partner. The main value of your tone, voice and style guide is to help your team succeed after I’m done with my part of your digital project with us. Let’s discuss why a stand-alone style guide is invaluable to your team’s ...