This US state just banned blaring ads on Netflix and other streaming services

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ZDNET's key takeaways

• New California legislation bans loud ads on streaming services.
• Commercials can be no louder than the content they accompany.
• The law takes effect July 1, 2026

Tired of jump scare ads that blare louder than the content you're watching? Relief is on the way -- at least if you live in California. 

If you have trouble hearing dialogue in today's shows (here's how you can help with that), you're probably familiar with the all-too-common occurrence of enduring an ad that's significantly louder than what you were watching. 

A law just passed by Gov. Gavin Newsom bans streaming services from playing advertisements at a louder volume than the content they're accompanying. The bill takes effect July 1, 2026, and applies to all streaming services like Netflix ...