'This is a Model T moment for us': Ford teases new family of affordable EVs, here's what to expect

• Rumors suggest a small electric pick-up truck is in the making
• 'Skunkworks' project was set up to bring more affordable EVs to the masses
• Ford will unveil more on August 11

Ford’s CEO, Jim Farley, announced on a recent earnings call that the company was due to unveil plans for a family of affordable EVs, referring to the scheduled event as a "Model T moment for us at Ford".

Farley, who has gone on record to explain just how good the competition from China is (he was famously impressed by a Xiaomi SU7), explained that the company needed to double-down on its EV plans if it is to remain competitive in the future.

As a result, Farley oversaw the foundation of a ‘skunkworks’ team last year that was brought in to develop a low-cost electric vehicle platform that could underpin a series of new electrified models ...