This early Prime Day deal drops the outstanding Kindle Colorsoft to its lowest-ever price

Amazon held a huge devices event yesterday and introduced some exciting new products such as the Kindle Scribe Colorsoft. That’s led to a huge price cut for another Kindle as we approach the retailer's upcoming Prime Big Deal Days sale - and one that will suit more bank balances.

Right now, you can buy the Amazon Kindle Colorsoft at Amazon for £169.99 (was £239.99). The £70 discount works out as nearly 30% off, which makes it even cheaper than the £185 price tag we saw in the summer and a new record-low price. It only costs £10 more than the Amazon Kindle Paperwhite, and honestly, it’s making me look at my older Kindle and wonder if I could spring for an upgrade.

The Amazon Kindle Colorsoft has a seven-inch colour display which is high-contrast and provides paper-like colour, which is easy on your ...