This doesn’t just change OpenAI’s business model, it shifts the rules of the game

OpenAI’s decision to introduce advertisements inside ChatGPT for free users and its new $8 “Go” tier is already shaping up to be one of the most consequential pivots in generative AI’s short history. It’s not a simple business tweak. It’s a reframing of where digital intent, attention, and commercial influence intersect in an age where conversations increasingly replace search bars.

• OpenAI has not yet started showing ads in ChatGPT, but it plans to begin testing ads in the coming weeks.
• The first tests will target adult users in the United States on the Free tier and the new $8 ChatGPT Go tier.
• Users on Plus, Pro, Business, Enterprise, and other higher-tier plans will not see ads.
• OpenAI states that ads are clearly labeled and separate from the AI’s answer and will not affect how ChatGPT generates its responses.
• OpenAI states that it ...