Think AI is just for deepfakes? Adobe reveals a new slate of pro filmmakers using Firefly Foundry to overhaul production workflows

• Adobe to team up with directors, film studios, and VFX houses
• Filmmakers praise Firefly Foundry's AI content creation tools
• But you'll still need to 'request more information' if you want to try it out

Adobe has revealed new partnerships with a host talent agencies, film studios, directors, VFX houses, and directors like David Ayer of Fast and Furious fame and Black Adam's Jaume Collet-Serra.

First announced at Adobe Max in October 2025, Firefly Foundry is designed to speed up workflows - effectively handing filmmakers the AI tools they need to rapidly produce and polish content that maintains their creativity and vision.

However, creative professionals can't just download the tool like most apps in Adobe's creative suite - you'll need to hit that 'request more information on the website here to get the scoop.