The Year in Review - the customer stories that broke through in 2025

At diginomica, customer stories are at the center of everything we do. Our own editorial judgement and information from vendors can only take readers part of the way, but you aren’t getting the full picture until you speak to the buyers that are actually doing this work on the ground. The gap between what’s promised and what’s reality is only widening.

There's no doubt that 2025 has been the 'year of AI agents' as it relates to market hype, but across the hundreds of events and calls we have collectively attended as a team this past 12 months, it's clear that organizations are still grappling with the fundamentals - operational resilience, process optimization, and data architecture - before they can successfully deploy the fancy stuff.

So as we enter into 2026 and a New Year, and as we think about what our digital projects might look like ...