The surveillance browser trap: AI companies are copying Big Tech’s worst privacy mistakes

The browser wars are back — only this time, the battleground isn’t tabs or load times. It’s intelligence.

A new wave of AI-powered browsers promises to transform how we interact with the web, turning passive pages into active assistants that summarize, search, automate, and act on your behalf. But while the tech may feel novel, the business model behind it isn’t. These browsers don’t just offer smarter tools — they risk ushering in a new era of data extraction, baked into the very architecture of how we browse.

On 9 July, Perplexity launched Comet — a slick new browser that promises to revolutionize how we interact with the web using embedded AI assistants. Soon, OpenAI is expected to follow, reportedly designing its browser to take on Google Chrome by baking agentic AI models directly into the browsing experience. These models won’t ...