The Samsung Galaxy S25 and Google Pixel 10 are both discounted pre-Black Friday – here's my expert pick

Black Friday is basically already here, and we’re seeing deals on the best phones get better and better as the all-important date of November 28 gets closer and closer.

Specifically, we’re now seeing some nice discounts on current-generation flagship phones, and while the best iPhones rarely see any big price cuts over the Black Friday period, it’s a different story with the best Android phones.

In fact, flagships from the two biggest Android phone brands (at least in Western markets), Samsung and Google, have already been discounted. For example, you can now get the Samsung Galaxy S25 for £589 (was £799) at AO, while the Google Pixel 10 is down to an impressive £599 (was £799) at Amazon.

UK deals

AO has the Samsung Galaxy S25 for £589 this Black Friday season, knocking £210 off the usual asking price. With a 6 ...