The rumored iPhone 17 colors are nothing special – but an old Apple strategy could set things right

The iPhone 17 series is right around the corner – barring any super-last-minute rumors, we’ve pretty much heard everything we’re likely to hear about Apple’s next-generation handsets before the company's “Awe Dropping” event kicks off on September 9.

As such, we’ve seen some reasonably likely rumored colors for the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, and I’ve got to say I’m a bit underwhelmed. We’ve seen the usual black, white, grey, and silver options for each handset, but for want of better phrasing, the other choices just aren’t doing it for me.

Now, these upcoming iPhones are likely to be the best iPhones ever released and some of the best phones on the market. But aesthetics matter, and they go a long way in making an iPhone fashionable in the short term ...