The Morning After: Apple takes on cheap Windows laptops and Chromebooks with the $599 MacBook Neo

Right off the back of the iPhone 17e, new iPads and MacBook Airs, Apple also announced a keenly priced new laptop. The MacBook Neo is a multi-colored low-cost Mac ($599), running on an iPhone chipset with most but not all of the hardware features you find on the MacBook Air and Pro. All models of the MacBook Neo ship with an extremely scant 8GB of RAM, which might be the main productivity bottleneck for demanding tasks.

The Neo has a 13-inch Retina display, a 1080p webcam, two USB-C ports, a headphone jack and optional Touch ID, if you're willing to pay a little more. A lot has been said about whether this is Apple marching to the beat of its own drum again, in a year of RAM shortages and AI obsessions. This is a direct attack on cheap Windows laptops and underperforming Chromebooks. Tempted? Check out our ...