The iPhone Air's new naming scheme could suggest a new release pattern, but I'm not sure if Apple should make the switch

Apple has finally released the iPhone Air, its first iPhone expressly focused on thinness and lightness.

Next to the regular iPhone 17, and industrial-looking iPhone 17 Pro and iPhone 17 Pro Max, the iPhone Air looks like a fashion statement – and part of that statement is its name. As I previously discussed, the iPhone Air lacks the numbered branding of its contemporaries, which sets it apart from the rest of the pack.

In my previous article on the iPhone Air, I suggested that this simpler naming scheme could signal a coming change for the entire iPhone lineup, and now one of the biggest names in tech has added fuel to that fire.