The launch of the iPhone 12 massively distorted the smartphone market in Q4 2020 with the new 5G-capable mobes sucking oxygen from rival Samsung.
Gartner stats show sales of iPhones to end users grew 15 per cent in Q4 2020 compared to the previous year, with Apple shifting nearly 80 million units. Apple's quarterly market share jumped to 20.8 per cent compared to 17.1 per cent, allowing it to clinch the top position in the leaderboards. That's good going in a shrinking market.
Samsung, which has been a perennial figure at the top of the table, plummeted to second place, with Gartner recording an 11.8 per cent drop in end user sales to circa 62 million. And while this could be attributed to the imminent January release of the Samsung Galaxy S21 series, Gartner veep analyst Annette Zimmerman argued the launch of the iPhone 12 ...
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