The importance of managing your SEO strategy in a safe way

As SEO leans towards AI, site owners are more in need of third-party tools, and agencies and updating their own strategy. These fast changes to stay on top of optimisation can become a hotbed for security mistakes, particularly as last-ditch desperation can kick in when you are tanking in the rankings. 

Brand integrity, personal data, strategy, and proprietary data must all be protected, along with having a strategy that minimises risks like being penalised by Google.

What “unsafe” SEO looks like in 2025

Unsafe SEO can come in a few forms. Black-hat practices can present a big risk, as Google may penalise your rankings. For example, producing AI content en masse to maximise the number of pages you have within a niche can bloat your sitemap, but may also be flagged outright by Google. Or, the overuse of backlinks to low-quality, irrelevant sites.

In 2025, SEO performance is leaning more ...