The Galaxy S26 lineup makes one thing clear: Samsung wants you in the Ultra

Samsung's new Galaxy S26 lineup is by no means a reinvention of the popular smartphone brand. Instead, it's a collection of design tweaks and some important, even one-of-a-kind, under-the-hood updates that could change the way you use your phone.

The best features, like the actually unique Privacy Display (a first for mobile phones), are confined to the Galaxy S26 Ultra. Not surprising when you consider it's the true flagship, and the S26 and S26 Plus are more or less like bridesmaids carrying the bride's lengthy train.

However, Samsung did something unusual this go around. It raised the prices of the Samsung Galaxy S26 and S26 Plus by $100 compared to the S25 versions. So instead of $799.99 to start, the S26 is now $899.99 / £879.00, and instead of $999.99, the S26 Plus is $1,099.99 / £1 ...