The end of the Hero Black? GoPro says its flagship action cam isn’t dead despite skipping it for 2025

• 2025 is the first year in a decade with no new Hero Black action cam
• GoPro launched the Max 2 360 camera and the entry-level Lit Hero instead
• GoPro says the Hero Black story is not over

New GoPros in September is one of tech's few certainties, but 2025 just dealt out a big surprise – it will be the first year in a decade without a new Hero Black flagship.

Ready for the Hero 14 Black unveil, we instead received news of the new GoPro Max 2 and GoPro Lit Hero. The former 360 camera is the long-awaited successor to 2019's Max, while the latter is an upgrade of the entry-level Hero 2024.

We asked GoPro for comment about its Hero Black series plans, and its SVP Global Marketing and Communications, Rick Loughery, told us,