The customer voice - Panasonic Consumer Electronics and RingCentral execs talk about their AI journeys with Freshworks

Here at diginomica we never tire of saying to vendors that the single best proof point of their technologies is their customers and what they are doing with it. Slick Powerpoint slides and smooth demos - if the god of demos is good to you that day - are all fine and dandy and an important part of the go-to-market (GTM) mix, but it’s the stories from the frontline that close the credibility deal.

So it was good to see that Freshworks Investor Day meeting this week took the same view and that alongside an exhaustive overview of the company’s various offerings and strategic direction sat two customers providing their testimony about their own use of the company’s tech.

Michelle Esgar is Director of Marketing & Experience at Panasonic Consumer Electronics, a name familiar to us all, but one whose role in North America has changed. Esgar explains:

For ...