The Colorful MacBook Neo Is Apple’s Cheapest Laptop Ever

After a week of product announcements—starting with the iPhone 17e, a refreshed iPad Air, and souped-up MacBook Pro models—Apple has unveiled a new category in its laptop lineup for the first time in a while: the “MacBook Neo.”

Positioned below the MacBook Air as an entry-level machine, this new MacBook is the most affordable laptop the company has ever made, with a starting price of $599. While it's been possible to buy a new MacBook Air at lower prices—like the 2020 M1 MacBook Air Apple sold for several years for $699 exclusively through Walmart—this is officially the cheapest MacBook out the gate.

Aside from the price, its approach to color also makes it unique among the other MacBooks in Apple's lineup. You have several bold color options, including Silver, Indigo, Blush, and Citrus. The colors harken back to the iBook G3 ...