The 31 Best Deals From REI's 2025 Holiday Sale

The company that wants you to #optoutside for Black Friday is having its sale early. Gear up for next year with these great deals on packs, sleeping bags, merino wool, and more.

This year marks a decade of REI's observance of the consumer high holy day, Black Friday. For the past 10 years REI has shut its doors for Black Friday, suggesting that instead potential customers should get outside and enjoy the world around you. That's great advice, but of course Black Friday is also one of the biggest retail spending days of the year, and REI is a for-profit co-op—what to do? Have your holiday sale early, of course.