The 100 best Black Friday deals under $100 – AirPods, TVs, Kindle, Fitbit, and more

Black Friday 2025 is well underway, and if you're looking for a bargain that won't break the bank, you've come to the right place. As TechRadar's deals editor, I've been combing through today's Black Friday sales to find the best deals under $100 and that are actually worth buying.

That means you'll find a curated list below featuring everything from TVs, smart speakers, and tablets to air fryers, coffee makers, electric toothbrushes, and more. I've only selected genuine bargains, with most deals on sale at record-low prices from Apple, Ninja, Keurig, Lego, Sony, Shark, and Amazon's own brand of smart home devices.

Below, I've listed links to today's best Black Friday sales, followed by my handpicked deals that all cost under $100. A few of my favorite offers that are selling fast include Apple's new ...