Team ’25 Europe – is Atlassian’s AI architecture the end of enterprise amnesia?

There’s something aptly meta about Atlassian sponsoring the Severance podcast. The Apple TV series depicts a workplace where employees’ professional and personal memories are surgically separated – the ultimate data silo.

But according to Zeynep Inanoglu Ozdemir, Atlassian’s Chief Marketing Officer:

It wasn’t intentional. We weren’t thinking about the Teamwork Graph or anything. But it felt like a culture fit.

That accidental metaphor captures what Atlassian announced this week at Team ’25 Europe – a technical architecture explicitly designed for integration rather than isolation. Where most organizations experience work as fragmented across tools, teams, and workflows, Atlassian is positioning AI’s value as coming from connection – making organizational knowledge accessible the way human memory should work.

The company expanded its Rovo AI platform across all paying customer tiers, opened its Teamwork Graph to custom integrations, and introduced two new product collections (Software and Service). With three million AI ...