Tariffs or No, Apple May Raise iPhone Prices This Year

The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.

Even as a new deal between China and the US rolls back high tariffs for the next 90 days, the Wall Street Journal reports that Apple has plans to raise iPhone prices later this year, whether tariffs rise again or not.

The price hike would cover the iPhone 17 line, expected to be released in the fall, which could include a rumored ultraslim new "Air" model and new features, such as increased RAM across the phone line. These phones would include iOS 19, which could bring significant software changes and improvements to the company's AI system, Apple Intelligence.