Super Bowl 2026 TV deals: The best sales on OLEDs and other smart TVs ahead of kickoff

Whether you’re having people over to watch the Patriots and the Seahawks battle it out in Super Bowl 2026, or you’re more interested in the Bad Bunny halftime show, your TV will be an important part of the puzzle of putting together an excellent big-game party. If you’ve been thinking about upgrading your current TV, now’s a decent time to do it. The weeks leading up to the Super Bowl are typically awash with TV deals to consider.

Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV ...