Spotify finally brings music videos to the US

Spotify is finally letting the United States join its music video party. Music Videos have started rolling out in beta today to Premium users across the US and Canada, offering not only official artist videos but also new formats like live performances and covers.

Music Videos first arrived last year in 11 countries, but the United States wasn't one of them. The reason for that was simple — Spotify simply didn't have the rights. However, last month the streaming service struck a deal with the National Music Publishers' Association (NMPA) that included new provisions for video content, paving the way for the new feature.

Here's how to access Music Videos. If you're a Premium subscriber in one of Spotify's beta markets, you can simply open a track (on TV, desktop, IOS and Android devices) and tap "Switch to video." The music video will then start ...