Sony is giving TCL control over its high-end Bravia TVs

A Sony Group Corp. PlayStation 5 video game console and a controller displayed next to a Bravia XR 4K television at the company's showroom inside the Ginza Place building in Tokyo, Japan, on Wednesday, Oct. 27, 2021. Credit: Kiyoshi Ota/Bloomberg via Getty Images

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today.

The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending “relevant regulatory approvals and other conditions,” the joint venture is expected to launch in April 2027.

Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered Sony’s “home entertainment business,” and Sony will own 49 percent, per an announcement today, adding:

The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales ...