Sony Debuts Afeela Prototype 2026 Electric SUV, Custom PlayStation Themes for Afeela 1

Sony and Honda’s joint-venture electric car brand reveals more details about its upcoming Afeela 1 sedan and previews a new electric SUV joining the lineup in 2028.

Sony Honda Mobility’s joint EV venture, Afeela, returned to CES 2026 with its first-ever standalone press conference, using the spotlight to further flesh out its vision for a Sony-infused electric future. The company once again showcased the upcoming Afeela 1 electric sedan, shared new details about personalization features and US manufacturing plans, and it closed the presentation with a surprise reveal: the Afeela Prototype 2026 concept, a vehicle that, somewhat humorously, won’t arrive until “as early as 2028.”