Sony Afeela at CES 2026: Live updates from the Sony Honda Mobility press conference

Sony's CES 2026 press conference is imminent, and this year comes with a twist: Rather than an overview of Sony's electronics, video game and Hollywood studio plans for the new year, the presser will have a more narrow focus: electric vehicles. Sound odd? That's because the traditional end-of-press-day slot isn't just Sony, but rather Sony Honda Mobility — the joint venture responsible for the Afeela 1 electric car that has been showcased at CES for the better part of a decade. But this year, we'll get to see an all-new concept model at the event.

How to watch the Sony Afeela CES 2026 press conference

The event will be streamed live from Las Vegas on Monday, January 5 at 8PM ET via the Afeela official YouTube channel, which we've embedded below.

Engadget will also be liveblogging the event here.

What to expect from Sony Afeela ...