Sonos is raising prices this year to make up for tariff expenses

Sonos plans to raise prices across its products later this year in order to minimize the impact of tariffs on its earnings, the company has revealed alongside its financial results [PDF] for the third quarter of 2025. It hasn't listed the products and their new prices yet, but it said that it's evaluating any changes it might need to its promotional strategies and that it has flexibility to move production between Vietnam and Malaysia as needed. To note, the Trump administration had imposed a 20 percent tariff on imports from Vietnam and a 19 percent tariff on imports from Malaysia. Sonos also said that it will invest on diversifying its geographic footprint and expanding its presence in markets that represent only a small share of its revenue today to drive growth.

The company took steps to diversify its supply chain last year, which led to its manufacturing ...