Snapchat now has a standalone app for making gen AI augmented reality effects

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app for making AR effects.

Snap is introducing a new version of its Lens Studio software that allows anyone to create AR lenses through text prompts and other simple editing tools, and publish them directly to Snapchat. Up to now, Lens Studio has only been available as a desktop app meant for developers and AR professionals. And while the new iOS app and web version aren't nearly as powerful, it offers a wide range of face-altering and body-morphing effects thanks to generative AI.

"These are experimental new tools that make it easier than ever to create, publish, and play with Snapchat Lenses made by you," the company explains in a blog post. "Now, you ...