Snapchat adds a new subscription tier for Lenses

Snapchat has added a new layer to its paid offerings. The Lens+ subscription combines the existing Snapchat+ monthly plan with more access to "hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways." The plan will cost $9 a month.

At the start, the subscription will feature Lenses made by the company or by select creators. New augmented reality experiences will be added each week. Creators will be granted the option to build and monetize Lenses for the program in the coming months, although Snapchat hasn't publicly explained how it will select the "select" participants. A representative from the business confirmed to TechCrunch that the launch of Lens+ will not see any Lenses that were previously free placed behind a paywall.

The social media platform introduced the Snapchat+ paid option in 2022. According to the blog post ...