SmarterX: Migrating to BigQuery from Snowflake cut costs in half

In 2024, retail sales for consumer packaged goods were worth $7.5 trillion globally. Their sheer variety — from cosmetics to clothing, frozen vegetables to vitamins  — is hard to fathom. And distribution channels have multiplied: Think big box stores in the brick-and-mortar world and mega ecommerce sites online. Most importantly, jury-rigged digital tools can no longer keep pace with the ever-growing web of regulations designed to protect consumers and the environment. 

SmarterX uses AI to untangle that web. Our Smarter1 AI model aggregates and triangulates publicly available datapoints — hundreds of millions UPCs and SKUs, as well as product composition and safety information — from across the internet. By matching specific products to applicable regulatory information and continuously updating our models for a particular industry or client, SmarterX helps retailers make fully compliant decisions about selling, shipping, and disposing of regulated consumer packaged goods. 

And just like our clients, we needed to accelerate ...