Smarter links, smarter CX: Why shortened URLs are the hidden hero of secure messaging

In an increasingly mobile-first world, SMS remains one of the most powerful channels for brands to reach customers. It delivers unmatched open rates, immediate visibility, and reliability, especially for time-sensitive, high-trust communications.

Yet one long-standing challenge has remained: how do you share rich, contextual links in a channel traditionally constrained by character limits and lacking built-in analytics?

This is where a shortened, trackable URL helps customers maximize the ROI of every message they send. It enables businesses to send more compact messages, better understand customer behavior, and drive higher conversions, all without using external link-shortening tools securely.

By embedding secure, branded, and analytics-ready links directly into SMS workflows, OpenText helps enterprises turn simple text messages into measurable, trusted customer experiences without external tools, added risk, or complexity.

Why secure, branded shortened URLs matter

In SMS, every character and every click counts. Secure, branded shortened URLs help teams keep messages concise ...