Six weeks on, Amazon Alexa+ shows few signs of public adoption

In brief: After revealing the all-new version of Alexa, called Alexa+, back in January, Amazon started rolling out an early access program for the generative AI-driven digital assistant to select users six weeks ago. But is anyone actually trying it? According to a new report, there doesn't seem to be any Alexa+ users – at least none that can be verified.

In February, Amazon confirmed the long-running rumors that it would be releasing a new Alexa assistant with integrated generative AI capabilities. The company promised it would be able to order groceries and takeouts, book table reservations, and perform complex, multi-step tasks.

More than six weeks ago, Amazon started rolling out Alexa+ to hundreds of thousands of select users, though its initial abilities in this early access program were limited to a few specific tasks. These included summoning an Uber and uploading documents for the AI to summarize and gather ...