Shelly's new smart plug is at home with all major automation systems

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ZDNET's key takeaways

• The new Shelly Plug Gen4 just launched for $20.
• This new device offers smart features with a strong focus on privacy.
• The Shelly Plug Gen4 is compatible with Matter, Wi-Fi, and Zigbee.

There's a new smart plug on the market by Shelly. A favorite brand among many smart home enthusiasts, Shelly is launching its new Shelly Plug Gen4, a multi-protocol smart plug that supports Matter, Wi-Fi, and Zigbee protocols. This smart plug offers local control, energy monitoring, and gives you advanced automation features -- all with a focus on privacy.

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This smart plug was designed with homes and businesses in mind, according to Shelly, from simple smart home setups with a handful of essential devices to fully functioning ...