SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

The company's new LLM Optimizer is designed to make it easier for marketers to track and boost visibility across the chatbots starting to compete with Google search.

For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing strategies in response.

On Monday, Adobe introduced a platform designed to help advertisers capitalize on the wave of large language models (LLMs) that's been sweeping the internet. 

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The company's new LLM Optimizer -- announced at Cannes Lions, one of the ad industry's biggest annual events --provides some essential tools to help marketing teams keep track ...