Segway Navimow CEO on why it won't be 'simply piling on features' in its robot lawn mowers

Today's robot lawn mowers are more capable than ever. I had a sneak peek at most brands' new models at CES 2026, and there's certainly some exciting new tech on offer. However, when I caught up with George Ren, CEO of leading lawnbot brand Segway Navimow, to find out more about the company's plans, he emphasized that they weren't interested in feature wars.

Rather than simply piling on features for the sake of more functionality, we're working to ensure our range addresses pain points

"Rather than simply piling on features for the sake of more functionality, we're working to ensure that our range truly meets consumers' needs and addresses pain points," he says. "I have always hoped that technology can truly be applied to people's daily needs."

He goes on to clarify that ...