says the silicon supplier has now secured a fourth customer for its custom XPU program, adding to partnerships with Google, Meta, and ByteDance.

As we’ve reported more than a new times in the past, the AI hardware market is changing, with some of Nvidia’s biggest customers looking for ways to cut costs and gain more control over their systems.

Rather than relying solely on Nvidia’s costly GPUs, companies are beginning to design their own ASICs tailored to their workloads.

Broadcom is one of the bigger players in this space, offering the expertise needed to turn those custom designs into production-ready chips and systems.

Broadcom's broad appeal

Reporting on Broadcom’s financial results for its third quarter, The Next Platform says the silicon supplier has now secured a fourth customer for its custom XPU program, adding to partnerships with Google, Meta, and ByteDance.

Industry reports and timing, suggest this newest client is OpenAI, which is developing its own inference processor known as Titan under the leadership of Richard Ho, a ...