SAP looking to pull more external data into its AI platform with Reltio acquisition

SAP is to acquire master data management and data integration specialist Reltio with the promise of helping integrate data from outside the vendor's broad application portfolio into its AI platform.

The move may be aimed at boosting adoption of SAP's Business Data Cloud (BDC), a service launched in February 2025 in an alliance with data lake and AI platform vendor Databricks. It was set up to build "insight apps" that use analytics tools and AI models connected to real-time data from applications to provide insights and planning capabilities across a range of business activities.

SAP argues the move will help make BDC "fully interoperable" with other stores of enterprise data to support the development of AI agents by cleansing and harmonizing data.

Muhammad Alam, SAP board exec for product and engineering, said: "Acquiring [Reltio] will further improve our position as a leading business AI provider, combining SAP and ...