Samsung's new flagship OLED TV has a secret simultaneous upgrade and downgrade

Samsung has just unveiled its new OLED TVs at CES 2026, including the flagship Samsung S95H OLED TV.

Like the previous model, this comes in 55, 65, 77 and 83-inch sizes, and Samsung is promising that it's up to 35% brighter than the previous Samsung S95F, which was already the brightest OLED TV on the market. It'll have a new generation of image processor to help improve the picture, too.

It'll also have a metal frame around the bezel, and will support Samsung's Art Mode – a first for the company's OLED TVs.

But one of the most notable ...