Samsung's budget phones are outpacing its flagships, and it's becoming harder to ignore

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ZDNET's key takeaways

• Samsung's new Galaxy A37 and A57 5G phones pack a lot of value.
• The 45W wired charging stands out, as it beats even the Galaxy S26.
• With aggressive carrier promotions, the A-series will likely sell well (again).

Hear me out: the most popular smartphone on the market is probably not the one in your pocket -- or your wishlist. 

According to Counterpoint Research, the best-selling iPhone in 2025 was the iPhone 16 -- not the iPhone 17 or iPhone 17 Pro Max. For Samsung, the Galaxy A16 5G topped the list, followed by the Galaxy A06 4G. Surprising, right? 

Also: The best phone deals from T-Mobile, Verizon, AT&T and other carriers right now

That's why phones like the new Galaxy A37 5G and A57 5G matter so much. They're competitively positioned, with ...