Samsung Display at CES 2026: Playful demos and mysterious prototypes

Samsung Display is the part of its giant parent company that makes OLEDs, LCDs and other screens for both Samsung devices and anyone else that can afford them. This year, it’s going all-in on OLEDs of the future. And that meant things like foldable displays with invisible creases, robots hurling basketballs at supertough OLED panels, and OLED screens packed into baffling form factors for no good reason.

Creases

The “seamless” foldable display that might be a part of a future foldable iPhone disappeared from the booth during our tour, reappearing when it was time to leave. (This is an image provided by Samsung Display.) The device was labelled as an R&D concept, but it somehow disguised the crease in the center of the main display, making the (unlabelled) Galaxy Z Fold on the left look like a messy first-iteration foldable. There's still ...