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Salesforce Industries Summit - how Penn State and NBCUniversal are tapping into industry-specific clouds


So said Salesforce Chief Operating Officer Bret Taylor as he kicked off the firm’s Industries Summit this week, a virtual event built around the increasingly verticalized cloud offerings from the provider, as outlined previously by Chief Product Officer David Schmaier. Picking up on Schmaier’s pitch, Taylor argued that he can see a couple of common themes in evidence among users of the company’s industry solutions:

The first is really re-imagining traditional processes for this 'all digital, work anywhere' world. One of my favorites is around retail execution. For consumer goods companies it's such a key part of building your business during the pandemic. Consumer goods companies didn't necessarily want to send their folks into the retail stores to perform this task.  With virtual retail execution, reps can actually collaborate virtually on in-store promotions. It's a great example of how maybe this is actually a ...


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