Salesforce adjusts Data Cloud pricing to entice customers to get their data in shape for Agentforce

One of the barriers to productive use of AI in the enterprise is the difficulty of bringing data together from various sources. Helping customers get their data in order is therefore a priority for vendors who are eager to sell their AI agent offerings. This is the motivition behind Salesforce's shake-up of pricing for Data Cloud, which it unveiled on Friday. I spoke to Craig Shull, Chief Pricing Officer at Salesforce, to find out more.

Unlike the seat-based model that applies to Salesforce's traditional enterprise applications, Data Cloud has always been priced on consumption. This means that any existing Salesforce customer that already subscribes for one of the core Salesforce clouds can simply switch on Data Cloud, and they will start with a set quantity of free credits that get used up once they move data in and start working with it. They can then purchase additional credits ...