Roku has unveiled a new streaming service that’s cheaper than Netflix, Disney+, and more – here’s everything we know so far about Howdy

• Roku has launched a new paid-for streaming service
• Howdy was made available on August 5, 2025, in the US
• It costs $2.99 a month and is only accessible via the Roku platform for now

Roku has launched a new ad-free streaming service that lets you access 10,000 hours of movies and TV shows for just $2.99 per month.

The new service was made available to those in the US on August 5, 2025, and while Roku operates its free ad-supported streaming TV (FAST) – The Roku Channel – in other regions around the world, it's not yet clear whether the ad-free version will launch elsewhere.

The new streaming service is "priced at less than a cup of coffee," Roku's founder and CEO Anthony Wood said in a statement alongside the announcement, where he also clarified that although it's cheaper than Netflix, Disney+, and other rivals, it ...