Roku adds more premium features to its own line of midrange TVs

It's been two years since Roku first introduced its in-house TVs to the market and the streaming-device-turned-TV-maker isn't slowing down. For 2025, Roku refreshed its entire TV lineup and added more features to its midrange Roku Plus models that were previously reserved for its higher-end TVs.

The latest Roku Plus Series TV gets Smart Picture Max, a feature that automatically adjusts your TV's picture settings on a scene-by-scene basis and was exclusive to the company's Pro Series TVs. To make the Plus Series an even better deal, Roku added mini-LED backlighting for better picture quality, a remote finder button on the back of the TV and an integrated cable management system, which are all features also pulled from Roku's Pro models. To round out the Plus Series, Roku added a built-in subwoofer and a new processor for faster navigation throughout the interface.

To ensure ...